Photo from the superstar, Jenna Leigh

 

Established in 2006, daffodil*parker has been happy to call "the little yellow brick building on the corner" home in downtown Madison. Only a few blocks off the Capitol square, the shop started as a retail and event space and segued into an appointment only studio a few years later. In April 2014, d*p transitioned to a new chapter of its story; moving a block away, to a new space with higher ceilings and more breathing room.
daffodil*parker is proud to maintain a thriving small business today and positive rapport with the vibrant downtown community. Whether planning a giant ballroom, black-tie affair to grabbing something sweet for your love on the way home, we are always happy to help and obsessed with the smallest of details.


Meet the Designers

Erin Daffodil Our fearless leader and barefooted hippy child at heart, Erin brings over two decades of high-end event floral experience to the team.  When she's not knocking out the most gorgeous bouquets and arrangements, she can be found roaming her hobby farm with lots of cute animals and her sweet-as-pie children, Stella, Oscar and Leo.  She thanks her mother for her groovy middle name and for so clearly defining her destiny.

Erin Daffodil

Our fearless leader and barefooted hippy child at heart, Erin brings over two decades of high-end event floral experience to the team.  When she's not knocking out the most gorgeous bouquets and arrangements, she can be found roaming her hobby farm with lots of cute animals and her sweet-as-pie children, Stella, Oscar and Leo.  She thanks her mother for her groovy middle name and for so clearly defining her destiny.

Katie Our newest designer is a floral visionary.  Macrame!  Dinosaur claws!  Moss bouquets!  She also gets the most hugs.  Katie is constantly referencing the nail polish and lipstick colors she’d like to create based off of poppies and peonies.  Stay tuned.  Additionally, Katie is the witty brain behind our social media.  When she has time away from her busy career she cherishes her two precious girls, Veda and Sloan.  She is the funnest mom (the kind that jumps in the pool with her clothes on)!  

Katie

Our newest designer is a floral visionary.  Macrame!  Dinosaur claws!  Moss bouquets!  She also gets the most hugs.  Katie is constantly referencing the nail polish and lipstick colors she’d like to create based off of poppies and peonies.  Stay tuned.  Additionally, Katie is the witty brain behind our social media.  When she has time away from her busy career she cherishes her two precious girls, Veda and Sloan.  She is the funnest mom (the kind that jumps in the pool with her clothes on)!  

Ariyl Ariyl is the sugary sweet center of the daffodil*parker team. Hailing from Seattle, Ariyl found her floral place in Madison after matriculating from a west coast design school. This girl is the best baker on the block and won't leave you without a warm smile on both of your faces. Ariyl and her husband, Travis, have two of the cutest, blondest boys on the planet, Emmett and Elliot.

Ariyl

Ariyl is the sugary sweet center of the daffodil*parker team. Hailing from Seattle, Ariyl found her floral place in Madison after matriculating from a west coast design school. This girl is the best baker on the block and won't leave you without a warm smile on both of your faces. Ariyl and her husband, Travis, have two of the cutest, blondest boys on the planet, Emmett and Elliot.