About Us



Erin Daffodil Joswick and Mary Parker are skilled floral designers with 20+ years of combined experience in wedding/event flowers and custom arranging. Having worked together and separately in the Twin Cities, New York and Los Angeles,we formed a new partnership in 2005, combining our freelance efforts and laying plans to open a walk-in location in Madison, Wisconsin.

In early 2006, we noticed a vacancy at the corner of W. Main Street and S. Bassett Street, just four blocks off the Capitol Square. The adorable two-story building turned out to be one of the city's oldest commercial properties, originally built in 1890 and subsequently operated as everything from a family grocery to a boarding house. With a lot of love, paint and gracious assistance from building owner Bob Keller, the first-floor space was transformed into daffodil*parker,a cozy urban work space for our wedding and event business, as well as a perfectly located home base for daily arrangements,floral deliveries and unique retail offerings. We opened our doors on May 13, 2006.

Since then, there have been a lot of changes. We hired a staff - Lindsay Morris and experienced designer Jackie Reisenauer add expertise, energy and general greatness! By early 2008, our success in wedding and event design prompted us to shift our focus and revert to a by-appointment-only floral studio in order to better serve brides and clients throughout the year. Mary Parker moved to the Twin Cities in the fall of 2008 - to support her husband in a new job and be closer to family and friends. We miss her tremendously! Luckily, she still comes to visit and helps out on busy wedding weekends.

Erin, Lindsay and Jackie - the current daffodil*parker team